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In September 2025, Triangle Tyre once again joined hands with its strong partner in Egypt to inaugurate its flagship store in the historic city of Alexandria. Following the successful operation of the flagship store in the capital city Cairo, this is the second flagship store opened by Triangle Tyre in Egypt this year. It marks a new stage in the brand’s channel construction and retail network expansion in the North African market, demonstrating its firm determination to deepen its presence in Egypt and radiate across the Mediterranean coast.

 

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Core Location: Seizing a Key Economic Hub to Reach a Broad Market

 

The new store is located in Alexandria, Egypt’s second-largest city and an important economic center. As the capital of Alexandria Governorate and a key port along the Mediterranean coast, the city is home to Egypt’s largest port, the Port of Alexandria, boasting strong commercial vitality and robust tire demand. The flagship store occupies a prime location in downtown Alexandria, surrounded by a dense population and interconnected transportation hubs, providing unparalleled advantages for brand exposure and sales conversion.

 

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Scenario Empowerment: Perfect Integration of Brand Image and Professional Services

 

The flagship store’s spatial design deeply integrates Triangle Tyre’s brand DNA, presenting a modern and professional image to consumers. The store is scientifically planned with functional areas such as a customer reception zone, vehicle maintenance zone, professional tire-changing zone, and value-added car wash zone. It aims to provide car owners with a one-stop, high-quality service experience covering product selection, installation, and maintenance, fully showcasing the product strength and brand charm of Triangle Tyre’s passenger car tyres.

 

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Value Empowerment: Optimizing the Supply Chain to Enhance Brand Competitiveness

 

The operation of the Alexandria flagship store will significantly streamline Triangle Tyre’s local sales channels, effectively reduce intermediate costs, and substantially enhance product competitiveness. This move not only strengthens Triangle Tyre’s price and service advantages in the Egyptian market but also, through direct engagement with end-users, enhances brand interaction, continuously boosting the brand’s visibility and reputation in Egypt and surrounding regions.

 

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With steadfast steps, Triangle Tyre, together with its Egyptian partner, continues to write a new chapter of its global strategy in Egypt.

 


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