From June 9 to 11, The Tire Cologne – a globally renowned event in the tire industry – will once again kick off, serving as a global barometer of tire technology and industry trends and bringing together the industry’s leading players. Triangle Tyre debuts at the event, retaining its prime booth location (Hall 7.1, Booth A021–A029) for the third consecutive edition, and presenting its European strategic roadmap and sustainability vision in full.

Stronger European Roots, Sharper B2B Edge

In recent years, Europe has been positioned as one of Triangle Tyre’s core strategic markets. Through continuous expansion and strengthened regional partnerships, the Company has evolved from product export to brand-driven market penetration. With a localized operating team and a stable, long-term distribution network, Triangle Tyre has built strong competitive advantages in the B2B segment, steadily enhancing both brand reputation and market penetration across the region. Its return to The Tire Cologne reflects both a continued commitment to European customers and partners and a strategic step toward accelerating market share expansion.

ESG in Every Link, Innovation in Every Detail

At this exhibition, Triangle Tyre places its ESG strategy (Environmental, Social, and Governance) at the core of its presence, integrating sustainability across R&D, manufacturing, supply chain management, and end-user services. The booth design fully reflects the Company’s long-term vision by translating “sustainable development, transparent operations, and innovation-driven growth” into spatial design, material selection, visual identity, and interactive experience. ESG serves as both a responsibility and a key driver of long-term value growth.

Three Major Lines Launched, Built for European Diversity

During the exhibition, Triangle Tyre showcases its latest advancements and upgraded offerings across three core segments: Passenger Car Radial (PCR), Truck and Bus Radial (TBR), and Off-the-Road (OTR) tires. The portfolio reflects the Company’s strong alignment with Europe’s increasingly diverse and high-end market demands.

Innovation + ESG: Dual Engines for Growth & Responsibility

Business growth and corporate responsibility reinforce each other and create mutual value. To this end, Triangle Tyre continues to increase investment in R&D and manufacturing processes, optimize production to reduce its environmental footprint, and deliver high-quality tires that better meet market and end-user expectations. The Tire Cologne 2026 serves as a global stage for Triangle Tyre to demonstrate its transformation, ambition, and long-term commitment.

Looking ahead, the Company will further clarify its strategic direction: anchored in technological innovation and guided by ESG principles, it will continue strengthening its leadership position in the European market. Triangle Tyre will further enhance its localized service capabilities, collaborate closely with partners to build a sustainable tire ecosystem, and deliver safer, more efficient, and more environmentally responsible mobility solutions for users across Europe.